We were delighted that Professor Dame Theresa Marteau, University of Cambridge joined the Whitehall Group as guest speaker for their on Wednesday, 21st April at 2.00pm. During a 30-minute interview style discussion Dame Theresa discussed ‘Changing Mind about Changing Behaviour’ drawing on recent examples relating to COVID-19, concerning both population and planetary health.
Professor Dame Theresa Marteau DBE is Director of the Behaviour and Health Research Unit at the University of Cambridge and Director of Studies for Psychological and Behavioural Sciences at Christ’s College. Professor Marteau’s research focuses on the development and evaluation of interventions to change behaviour (principally food, tobacco and alcohol consumption) to improve population health and reduce health inequalities, with a particular focus on targeting non-conscious processes. Other research interests include (a) risk perception and communication particular of biomarker-derived risks, and their weak links with behaviour change, and (b) acceptability to publics and policy makers of government intervention to change behavior.